FreshDirect, the major grocery-delivery company servicing the NYC area, has announced that it’s significantly upping its local-food offerings. Cool Hunting reports:
The online grocer will travel to over 30 farms found within 300 miles of NYC to gather goods like Grafton Village cheeses, Nature’s Yoke eggs, Wickham’s Fruit Farm tomatoes, Brooklyn Brewery beer and much more. Focusing on family-run or small-scale producers, many of the foods go from the garden to your table in less than 48 hours.
When I lived in DC, I sometimes ordered groceries through Peapod, and if you asked me about it I recommended it so highly friends got suspicious I wasn’t a secret Big Grocery operative. But I’m not so sure about FreshDirect. While I like it better than Peapod in theory—the products from nearby farms, the emphasis on healthy eating and seasonal produce—I’ve ended up with bad or nearly bad (as in, it started molding a day after I got it) produce from FreshDirect a handful of times …
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Thats good to know..I heard about FD new farmers market and local offerings and I had considered trying them out. But I sure love to squeeze and caress my own veggies before bringing them home (its only proper! haha)…maybe I will only by stuff a lil less on a timeframe..